About CoinFledge: who we are and why we built this
Let's get the most important thing out of the way first: CoinFledge is an independent, third-party crypto starter guide, not an exchange, and we have no affiliation, agency or partnership with Binance. We don't hold your funds, open accounts for you, or place trades on your behalf — everything happens inside your own exchange account. What we do is map out, ahead of time, the hurdles you'll run into the first time you step into this world.
How this site came about
None of us came from a finance background. We just got into crypto a few steps ahead of you. Signing up for an exchange for the first time, getting our identity verification bounced again and again, not understanding how trading fees were charged, nearly clicking into a fake site — we hit every one of those snags ourselves. Once we'd figured out the flow, friends kept asking us "how do I do this step?" Enough of those questions, and we started writing the answers down one by one. That's slowly turned into this site.
So there's no grand theory here — it's more the hands-on notes of someone who's been through it. The way we usually write an article is to read a platform's public rules and official help docs first, then check that against what actually happened when we did it ourselves, and fill in the spots the official docs gloss over but beginners always get stuck on. Rules change and interfaces get redesigned, so we try to note when we checked something, and we keep reminding you to treat the exchange's own pages as the source of truth.
One thing we want to be honest about: the bylines
In the articles you'll see bylines like "CoinFledge Editorial Team" and "the CoinFledge Team." Let's be straight about this: this is a shared label for our whole content team — not a single named individual, and not some real-name expert. In crypto, putting your real name out in public can invite unwanted harassment and even personal safety risks, so we write under a team name — a common practice on plenty of independent content sites. But we feel we owe it to you to say so plainly, rather than dress up a "senior guru" or "industry expert" persona for you to trust.
By the same token, we won't invent credentials — degrees, years in the industry, institutional endorsements — to dress ourselves up. We haven't spent years at some big bank, and no authority is vouching for us. We're just ordinary people who fumbled through it, got the hang of the process, and are passing on what we learned to people newer than us. We're not going to package up that "ordinariness," because the moment we start inventing a persona, this site is worth less to you.
Why you can trust what we write
"Trust us" rings a bit hollow on its own, so here are the rules we've set for ourselves instead:
- No cheerleading for the platforms. Exchanges have things they do well and things that are a headache, and we'll cover both. If a step is unintuitive or a rule tends to trip beginners up, we won't paper over it.
- Risk comes first, not buried at the bottom. Crypto is extremely volatile and can wipe you out — we'll say that over and over, not tack it on as an afterthought once you've already jumped in. When cold water needs throwing, we'll throw it.
- Sources you can check, with dates. Where rules and fees are involved, we try to give official links, note when we checked, and remind you that the live official page is the final word — rather than baking a number that'll expire into the article and misleading you.
- When we get something wrong, we fix it. We make mistakes; when we catch one, we correct it and write the change down. You can see exactly what we've changed on the corrections page — we have no intention of quietly erasing our errors.
How we keep the lights on: referrals, out in the open
Running this site takes time and effort, so it needs an income source that can sustain it — and ours is exchange referral fees. We don't hide that. If you sign up for an exchange account through our invite code and later trade, the exchange shares a small slice of the trading fee it was already going to charge, paid out to us under its referral program.
Here's the key point, and the one others most often gloss over: signing up with our invite code doesn't cost you anything more. Quite the opposite — entering the code gets you a discount on trading fees, and our line on this is up to 20% off (the exact rate is shown on the exchange's current promo page and can change). In other words, this is something we both benefit from, not us digging extra money out of your pocket. We think spelling out that relationship is what lets you read our content with the right eye — there's a fuller explanation on the disclosure page.
Earning referrals doesn't mean we'll praise exchanges against our better judgment. The rules above still stand: risks get stated, downsides get covered. If you ever catch us hiding risks or overstating upsides just to earn more, then the site has betrayed the reason we built it, and you're free to walk away.
For any thoughts, corrections or partnership ideas, write to [email protected], or head to the contact page to see what we can and can't help with.